This week, the agency has the absolute pleasure of launching the ALL LOVE IS EQUAL campaign with leading award winning Australian Jewellery designer Nadia Neuman. The campaign developed in conjunction with the brand was designed to communicate the true meaning of equality and highlight the real reason the YES VOTE is so important. Featuring a group of real Australian same sex couples, the aim was to celebrate LOVE and the notion of equal love as couples grow old together thro
PMC always strives to create mutually beneficial partnerships between brands. As part of Matthew Ely’s monthly campaign development and highly stylised themed photo-shoots, PMC creative develop a series of on-hand shots that compliments the monthly themes. As the agency identified the engagement of hand shots within content programs for their jewellery clients, the agency introduced the opportunity to collaborate with a Woollahra village local - Jocelyn Petroni, one of Austra
The agency in early 2017 developed an integrated communications strategy which saw Cynosure Australia partner with McCrindle Research to complete Australia’s largest study into tattoos. This allowed the brand to both develop an understanding of trends and consumer sentiment but also generational attitudes. Cynosure’s technology, Picosure, is the No.1 installed picosend aesthetic laser technology globally, offering the very best in tattoo removal. The research undertaken infor
This month we are excited to release Ocinium’s first campaign developed with the agency. The campaign ‘Holstic Beauty’, which has a strong empahsis on Ocinium’s Anti Oxidant & Pollution Defense range, focuses on promoting health and beauty from the inside out by raising awareness of bringing balance to your life as well as your skin. With these motivations in mind, PMC’s creative shoot showcased elements such as leaf skeletons to represent a stylised anti pollution reference.