This week, Glasshouse Fragrances released its highly anticipated new scent, The Hamptons. The scent is inspired by seaside getaways and the luxury holiday location of elite New Yorker’s. The combination of teak and petitgrain is an elegant and understated combination with a masculine undertone. The launch of The Hamptons has been supported by an exclusive send out by PMC’s PR team, with key media and influencers receiving specially curated gift bags with the scent enclosed an

On Tuesday, 15th February, the agency hosted an event alongside SCOUT Cosmetics at Chiswick in Sydney. The event celebrated the launch of SCOUT’s Certified Organic Superfood Skincare Range. SCOUT’s founder, Sylvie Hutchings, presented to a room of over 45 key media and influencers while the guests enjoyed a decadent lunch menu designed by chef, Matt Moran, inspired by the Australian native ingredients in each of the products. The focus of the event was to communicate the pote

On Wednesday, 22nd February, Platinum Media & Communications celebrated its 9th birthday. The day marked almost a decade of working closely with numerous luxury, beauty, fashion and wellness brand to achieve digital, social, PR, creative and media success. It also marks 9 years of accomplishment for our founder, Jo Butler. The office celebrated in a fitting (and delicious) manner with cupcakes.

On Friday, 17th February the agency hosted an exclusive event to celebrate the launch of Antipodes’ new Moisture-Boost Natural Lipsticks. Special guest, popular beauty blogger, Em Ford, was in attendance to support the launch at The Butler in Potts Point. The guests were served breakfast alongside presentations from Ford and Antipodes experts, Deborah Sampson and Katrina McClelland. The guests included a number of top beauty bloggers who have a strong relationship with the An

SCOUT Cosmetics have released an innovative, new skincare range this month. Infused with organic-certified ingredients the skincare range nourishes skin with a holistic blend of stable phyto-active compounds wild harvested from the heart of Australian nature. The launch of the skincare range offered an opportune time to initiate SCOUT’s first brand campaign. PMC planned, outsourced and executed the photography of new creative that captured SCOUT’s eco-luxe beliefs. The photos

Valentine’s Day is an occasion for indulgence and chocolate overload and the special fragrance from Glasshouse, Rendez-Vous, captures the essence of Cupid’s favourite day. An alluring blend of orchid, sugar cane and amber, the limited edition candle is released in the lead up to Valentine’s Day and has customers flocking. The agency supported the launch of the fragrance this year with tactical send outs to key media, bloggers and influencers. Digitally, the launch was support

On February 12th, 2017, British and International stars came together for the 70th Annual BAFTA awards held at The Royal Albert Hall in London. With the Golden Globes and the SAG awards bringing some seriously stunning fashion and stand-out gowns, the BAFTAs had a couple of hard acts to follow. Emma Stone, Viola Davis, Dev Patel and Casey Affleck were the big winners on the night with Stone, once again, winning best actress for her lead role in La La Land. In the fashion stak

The Jets Preview 2017 collection channels nautical, French Riviera inspired-glam and ornate, exotic prints. Combining classic, refined silhouettes with raw-edged styling, the latest collection from Jets is again, a testament to the brand’s commitment to style, fit and functionality. Launching this week, the agency will be supporting the collection in-market through placement in key magazine titles, dressing opportunities and gifting to key bloggers and influencers. Jets has b

This month, PMC planned and executed an advertorial series for Childsmart in a selection of parenting-focused Bauer titles. The advertorial series included a studio shoot featuring many of Childsmart’s best-selling nursery brands and products. The advertorial used a design-led approach centring on the trend of mixing and matching colour stories in nurseries. The Kidsline Avery and Phoenix collections were focal points, coupling monochromatic prints with pastels and embroidery