Mondial by Nadia Neuman: ALL LOVE IS EQUAL Campaign
This week, the agency has the absolute pleasure of launching the ALL LOVE IS EQUAL campaign with leading award winning Australian Jewellery designer Nadia Neuman. The campaign developed in conjunction with the brand was designed to communicate the true meaning of equality and highlight the real reason the YES VOTE is so important.
Featuring a group of real Australian same sex couples, the aim was to celebrate LOVE and the notion of equal love as couples grow old together through a selection of stunning "captured moments” between couples celebrating love and what it means to be recognised as a couple formally and legally in Australia.
As a passionate supporter and advocate for Marriage Equality, Nadia Neuman was the first to launch a collection of Australian Marriage Equality Rings in 2014 in Australia and this year wished to launch the campaign to stand behind the cause and increase support for the YES decision.
The campaign launched today contains a selection of beautiful photography and storytelling video concepts designed to truly capture the spirit of growing old together.
All content will be shared across Mondial by Nadia Neuman social channels and website, as well as that of all talent involved and a selection of personalities and talent and media outlets whom wish to stand behind not just the brand, but the message Nadia Neuman wishes to place into the market.
The campaign will also see 10% of sales from Mondial by Nadia Neuman’s collection of Wedding bands donated to the charity Headspace to ensure that future generations are supported and feel comfortable to express their feelings and love regardless of their sexual preference.
All talent involved in this project, including the agency, were not paid for their services or time in supporting or developing this incredibly important message of Equality.