Inspired by the elegant and austere aesthetic of fashion blogger, Andi Csinger’s Instagram feed, Platinum’s PR team identified the opportunity for Matthew Ely to collaborate with the blogger after building a relationship with her through social outreach. The blogger was approached to bring Ely’s Minimal and Innocence Collections to life in a series of images styled in Csinger’s signature style. Taking a modern approach to amplifying Ely’s chic range visually for social media

On December 16, the PMC team celebrated the year that was at Sydney’s Woolloomooloo wharf. Starting the evening at boutique hotel, Ovolo Sydney, for champagne and cocktails the team then made their way down the wharf to Otto Ristorante. Great wine, fantastic company and decadent, flavourful dishes made for a fitting end to 2016. Merry Christmas from the PMC team!

SCOUT Cosmetics has collaborated with one of Australia’s favourite fashion boutiques, Sambag, for the brand’s Autumn/Winter ’17 photo-shoot. The two brands have an environmentally conscious connection with both valuing sustainability and eco-friendly diligence. Sambag’s seven stores will carry a capsule collection of ten fabulous shades of SCOUT Cosmetics’ Eco-luxe 5 Free Breathable and Water Permeable Nail Polish range including key fashion colours; Just Like Heaven, Don't l

Matthew Ely is celebrating this festive season with sophistication. The new campaign devised by Platinum reflects the jeweller’s love of all forms of art and captures the elegance of the Matthew Ely customer. Partnering with Melbourne-born fashion illustrator, Natalie Rompotis, Matthew Ely’s Christmas Campaign features a bespoke, series of illustrations that embody femininity and elegance. Rompotis’ work has been recognised in various, renowned publications including Harper’s