Australia’s leading online bridal and formal wear retailer, White Runway, has appointed Platinum Media & Communications to take charge of its PR strategy. Platinum’s PR team will assist the brand in reaching its full potential. Thanks to its range of luxe, one-of-a-kind designs, strong celebrity following and second to none customer service, White Runway has established itself as a bridal and occasion wear leader. Platinum will work to further amplify the brand’s online prese

On Tuesday August 16, Platinum Media and Communications hosted over 35 key media and influencers for Cynosure at Sydney’s exclusive boutique hotel, Ovolo. Ovolo’s expansive presentation room looked spectacular with lavish blooms in cream and auburn shades. As a leading innovator in the laser technology space, the luxury event was an opportunity for media and influencers to discover the McCrindle led research facilitated by Platinum Media & Communications. The research focused

On August 15 the PMC office was a haven of temptation thanks to the delivery of two large boxes of sweet morsels from Cupcakes on Pitt. This wasn’t a calculated morale-boosting feat (though a cupcake or two does make for increased productivity) but rather, a celebration of one of the best days on the Aussie calendar, National Cupcake Day. Apart from just being a celebration of a delicious dessert, Cupcake day has also been adopted by the RSPCA to promote its fundraising effor

While Sydneysiders contended with glum weather and the inevitability of getting drenched on the way home, summer was sizzling inside Fox Studios on August 4 at the David Jones spring/summer show. Platinum Media and Communications were in attendance and had a distinctive connection to the night with Jets swimwear looking fierce as ever, front and centre with Jessica Gomes. Gomes once again, rocked the runway in Jets’ new season swimmers, with the exclusive White Label, vibrant