Matthew Ely Minimal and Innocence Collaboration


Inspired by the elegant and austere aesthetic of fashion blogger, Andi Csinger’s Instagram feed, Platinum’s PR team identified the opportunity for Matthew Ely to collaborate with the blogger after building a relationship with her through social outreach.

The blogger was approached to bring Ely’s Minimal and Innocence Collections to life in a series of images styled in Csinger’s signature style. Taking a modern approach to amplifying Ely’s chic range visually for social media and website marketing.

The black and white photos capture Ely’s premium style with a summer-inspired appeal that showcases the delicate pieces.

Matthew Ely’s bespoke Minimal and Innocence Collections are refined and timeless offerings and the collection of images styled by Csinger capture the warmth, paired back elegance and on trend designs. The images offer an opportunity for Ely to further engage with a contemporary, social audience.


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