Inspired By The Theatre


Each month PMC creative team develops new and innovative content themes for Matthew Ely Jewellers, exploring different ways to showcase his magnificent pieces of jewellery.

This months campaign ‘At The Theatre’, recreates the feeling you get when you step into a historical theatre, with the jewellery set against the art deco cornices complimenting each other perfectly. This was a perfect opportunity for Matthew to showcase a variety of colourful pieces, both large and small.

Both our creative and digital team used this campaign as the perfect opportunity to celebrate the magnificent ‘Lightning Ridge Black Opal and Blue Sapphire Diamond Ring’ through creative and social content. Featuring an extraordinary 25 carat opal sourced from Australia’s leading opal region in Lightning Ridge, the new ring epitomises luxury and is truly one of a kind.

Using elements such as Grecian busts and velvet ropes to communicate the timeless elegance and flair of the theatre, PMC’s creative shoot showcased and array of colour, drama and bringing emphasis to the intricacy and beauty of Matthew’s jewellery.

All creative developed for the month of August was implemented across all digital platforms including blogs, banners, EDM and social.

You can view Matthew’s website here: www.matthewely.com.au


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