Solar D's Celebrity Challenge
This month the PMC PR team were involved in assisting in Solar D’s celebrity challenge. The team from Bondi Rescue along with Australian celebrities, Brett Lee, Guy Sebastian, 2017 Australian Iron-Man Champion Matt Poole, Steve Willis “Commando” and Solar D CEO, Mathew Collet, went head to head to raise awareness for Vitamin D and childhood diabetes.
“Solar D is extremely excited to be a sponsor of the Bondi Rescue Hawaii Challenge and part of this Celebrity outrigger race. We are passionate about sun safety, healthy lifestyles and the importance of Vitamin D, so it was a natural fit to partner with the Bondi Rescue team as they undertake this incredible challenge for such a worthy cause.” – Mathew Collett, Solar D CEO
The Solar D Celebrity challenge was an opportunity to inspire Australians to be both active and healthy by drawing attention to issues such as Vitamin D deficiency, diabetes and childhood obesity.
During the course of the event media were invited to attend the celebrity challenge, allowing the Bondi Rescue team and celebrities taking part, to be available for interviews, sharing their experience on the race and the cause.