Matthew Ely June 2017 Campaign

This month, the agency developed Matthew Ely’s June 2017 Campaign, Stormy Sea in collaboration with specialist Jewellery photographer Richard Weinstein.

The campaign offered a unique representation of seasonality, with winter portrayed through the engagement of a monochromatic black and white palette to backdrop accents of natural patterned and sculptured shells employed to capture the magnificence of Matthew’s Jewellery.

Featuring a selection of Pearl pieces, the ‘stone’ of choice for the month of June, textures from the sea such as coral, sea urchins, shells and oysters were introduced to tell the story of the collection and bring the nominated theme to life.

PMC has developed a range of creative assets to be utilised across Matthew Ely’s brand including social channels, EDMs, website banners and the addition of both digital and traditional advertising presence.