Johnny Bigg - Friends of the Brand Campaign


The team at platinum spent much of this week developing a PR and Social Media campaign for Men’s wear brand Johnny Bigg, bringing together friends of the brand who both talked the brand and looked the part, from every state in Australia.

With the recent expansion of the Johnny Bigg brand into both additional states within Australia as well as the New Zealand market, we introduced some new faces from AFL, NRL and Union including Jason Holmes, Josh Aloiai, Korbin Sims, Kyle Hartigan, Nathan Vardy, Zac Clarke and the Ioane brothers as well as welcoming back some old friends of the brand including Sam Kasiano, Frank Pritchard and Big T.

Working with real guys representing a variety of categories from music to sport, that not only love wearing the brand but also enjoy representing and wearing the brand made our photoshoots this week a fun experience and a successful program for the Autumn/Winter season.


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