Matthew Ely May Campaign


Inspired by the deep green tones of the forest, Matthew Ely’s new campaign invites a collection of exotic and unique succulents for a moody and sensual vibe.

Using succulents, entwining vines and moss, the creative team at Platinum has put together a shopfront window recreating a fantasia inspired floating forest outshone only by the Jewels themselves.

The gorgeous greens and deep purples of the foliage in the shop front window design contrast beautifully with Matthew Ely’s stunning bespoke rings, drop earrings and timeless pieces adorned by Emerald and Aquamarine stones.

PMC has developed a range of creative assets to be shared across social media, website PR and AD presence, not to mention a spectacular window presence.


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