Circa Home celebrates Mother's Day with a Relaxation Pack
To celebrate the launch of Circa Home’s Mother’s Day campaign, the agency negotiated a partnership with Maxwell & Williams and OVVIO to offer 150 customers the opportunity to receive a special tea set and gourmet tea package.
The agency procured and packed specially planned gift boxes for the send out and included the gifts in a media send out to key journalists to celebrate Mother’s Day. This is the first time Circa Home has offered this kind of promotion.
The special gift with purchase complements the release of the new fragrance Forest Berries & Fig as well as a 360 media plan that will see Circa Home’s Mother’s Day campaign promoted digitally and in print. The brand will have placements with a range of digital influencers and publishers, including Inside Out, Home Beautiful and The Grace Tales.