Matthew Ely April Campaign


This month, the agency organised for Matthew Ely’s April campaign to be shot once again by Richard Weinstein, after the success of his photography during March.

Platinum’s creative team briefed in a unique take on autumn colours with the use of deep purple and red autumn edible props including purple carrots, borlotti beans and beetroot.

The deep autumnal colours of the vegetables contrasted spectacularly with Matthew Ely’s bespoke pieces made in rose gold, diamond engagement rings, drop earrings and brightly coloured stones.

The creative will be used digitally across Matthew Ely’s social channels, EDMs and website. The photography has already proven successful with increased engagement experienced across Instagram and Facebook this month.


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