On Friday, 17th February the agency hosted an exclusive event to celebrate the launch of Antipodes’ new Moisture-Boost Natural Lipsticks. Special guest, popular beauty blogger, Em Ford, was in attendance to support the launch at The Butler in Potts Point.
The guests were served breakfast alongside presentations from Ford and Antipodes experts, Deborah Sampson and Katrina McClelland.
The guests included a number of top beauty bloggers who have a strong relationship with the Antipodes brand. Key media and online titles were also in attendance to sample and learn about the naturally focused new products.
The agency secured limited, exclusive interview opportunities for media titles with Ford in order to drive heightened presence and content across many mediums.
The Moisture-Boost Natural Lipsticks are now available in twelve nourishing and diverse shades.
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