Johnny Bigg's Friends of the Brand
On the 13th of October PMC spent the day at Studio Mondo to shoot Johnny Bigg’s newest Friends of the Brand in the latest Spring/Summer looks. The men of Johnny Bigg are a varied mixture of individuals handpicked by PMC and Johnny Bigg, who represent the brand and what it stands for.
Radio presenter, Gus Worland, NRL players, George Rose, Sam Kasiano and Luke Douglas, Rugby Union Player, Kane Douglas and former X-Factor contestant and singer, Big T, embodied the brand in the new Spring/Summer wear. The group proved that Johnny Bigg is a brand that caters for a diverse range of men and a broad variety of tastes.
The photo shoot also offered an opportunity for the Johnny Bigg Friends of the Brand to engage with a worthy cause. The men were invited to share their personal experience with maintaining positive mental health ahead of Johnny Bigg’s collaboration with Beyond Blue facilitated by PMC.
The brand will donate a portion of proceeds to Beyond Blue during the month of November to support the charity’s mission to raise awareness and tackle stigma surrounding mental health head on.