A valuable service for clients who want to leverage modest budgets to achieve maximum results with impact. Through influential and long standing relationships that span all dimensions of the media landscape, the agency is able to deliver added value in the areas of rate negotiation, editorial presence, positioning, joint marketing partnerships, sponsorship, introductions and overall amplification of media presence.
We understand the need for established and impressive industry connections at top tier levels with key editors, stylists, celebrities and journalist to effectively reach the required target market and achieve communication objectives. We facilitate showroom representation for clients coupled with the development of strategic and engaging PR campaigns, delivery of product placement, storytelling concepts and the instigation of creative initiatives in order to deliver impact and results both in short term tactical programs or through the development of longer-term PR strategies.
Exceptional creativity is no longer deemed a luxury for a brand but a fundamental necessity which is now expected. For this reason, the agency offers a full service Creative Direction and Management team which is underpinned by consumer insights to connect brand strategy with a creative point of view. Our creative service division delivers advertising campaigns, social media content or collaboration, development of Look book and photo shoot management, website construction and development, digital marketing requirements and concepts to support public relations or Point of Sale activations – all underpinned by innovative and emotional connection tailored to every consumer touch point.
Highly regarded within the realms of custom digital marketing services, the agency is known for providing ideas and analytics on new ways to increase sales and build brands. We provide assistance in promoting products and services using all forms of digital advertising and develop supporting digital marketing strategies including website design and development, database and promotional strategies, SEO/SEM recommendations, mobile, video and delivery of content to influence sales through creative management and integrated digital concepts.
We help brands to listen, understand and engage in conversations through a variety of social media channels and platforms. Developing overall social media strategies through monitoring conversations we can recommend consumer requirements, develop advocacy programs, design and manage social applications and ensure reputation management with a level of accountability to ensure a through the line approach is adopted for the brand optimising all brand assets, content or branded executions short or long term.
The agency has a long and established relationship with the blogger community across the key pillars of Beauty, Fashion, Lifestyle, Food & Travel. Blogger relations are a key part of the agency’s daily consideration and best seen via frequent contact at both PR and Social Campaign levels. Equally important, is our commitment to working with this highly influential aspect of the market place to ensure that on behalf of our clients we implement unique strategies in order to build rapport delivering relevant coverage based on a highly integrated partnership.
From the basic product launch through to the lateral and extraordinary, the agency provides event management and support with both the strongest of collaboration combined with high level results and of course, impeccable delivery and execution. Creativity remains at the heart of our event planning process to ensure that cut through, connection and communication are key criteria to ensure we communicate brand message and drive results through experience led programs.