To celebrate the launch of Florence, the limited edition Mother’s Day fragrance from Glasshouse, the agency has developed an integrated program to promote the new fragrance and the occasion.
The agency organised a partnership with Mon Purse, an Australian brand using European leather to produce high quality bags and purses. The specially monogrammed pouches were sent out with the Wild Peonie and Amber fragrances in premium, Glasshouse-branded black bags.
Mother’s Day is a key occasion for Glasshouse and as such, the agency has spent many months planning an extensive, 360 campaign to promote the occasion and the new fragrance in print and digitally.
To boost the gifting period even further, Platinum secured a partnership with Luxury Escapes to offer one lucky winner (and their Mum) the chance to go on a once-in-a-lifetime trip to Florence. The competition will launch early next week.
Glasshouse Fragrances, Florence, is on sale now.
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