This week, Glasshouse Fragrances released its highly anticipated new scent, The Hamptons. The scent is inspired by seaside getaways and the luxury holiday location of elite New Yorker’s. The combination of teak and petitgrain is an elegant and understated combination with a masculine undertone.
The launch of The Hamptons has been supported by an exclusive send out by PMC’s PR team, with key media and influencers receiving specially curated gift bags with the scent enclosed and a stunning Hamptons hard cover book by Annie Falk.
Social influencers engaged by the agency were selected based on their connection with the brand and their ability to produce aesthetically relevant creative content for the brand.
Digitally, The Hamptons is being supported by an optimised Google search campaign as well as tactical email marketing and social amplification.
The new fragrance has proven popular with many of the agency’s celebrity contacts – offering a fantastic opportunity to further establish The Hamptons as the high-class fragrance for the end of summer.
The Hamptons is available now in 350g candle and diffuser from glasshouse.com.
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