On Tuesday, 15th February, the agency hosted an event alongside SCOUT Cosmetics at Chiswick in Sydney. The event celebrated the launch of SCOUT’s Certified Organic Superfood Skincare Range.
SCOUT’s founder, Sylvie Hutchings, presented to a room of over 45 key media and influencers while the guests enjoyed a decadent lunch menu designed by chef, Matt Moran, inspired by the Australian native ingredients in each of the products.
The focus of the event was to communicate the potent benefits of the Australian natural, native ingredients in the new skincare range. Guests were educated on the key benefits and the innovations behind the new formulations.
The event achieved excellent social coverage with specially designed flatlay and earthy displays set up on both the tables and surrounding plinths. Each set up featured the SCOUT products amongst native, colourful ingredients. Hutchings’ informative presentation and PMC facilitated Q&A opportunities promoted editorial coverage to leverage the skincare launch to a wider audience.
The Superfood Skincare Range is now available in stores and online.
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