This month, PMC planned and executed an advertorial series for Childsmart in a selection of parenting-focused Bauer titles. The advertorial series included a studio shoot featuring many of Childsmart’s best-selling nursery brands and products.
The advertorial used a design-led approach centring on the trend of mixing and matching colour stories in nurseries. The Kidsline Avery and Phoenix collections were focal points, coupling monochromatic prints with pastels and embroidery.
Not only did the placement offer an opportunity for Childsmart to connect with a young, female audience it also provided high quality creative and concepts for Childsmart’s social channels. Additionally, the shoot increased the potential for retail support through high quality image access and will be used to launch the brands across social channels.
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