White Runway appoints Platinum

Australia’s leading online bridal and formal wear retailer, White Runway, has appointed Platinum Media & Communications to take charge of its PR strategy. Platinum’s PR team will assist the brand in reaching its full potential.

Thanks to its range of luxe, one-of-a-kind designs, strong celebrity following and second to none customer service, White Runway has established itself as a bridal and occasion wear leader. Platinum will work to further amplify the brand’s online presence off the back of White Runway’s already glowing reputation.

As the brand makes an international expansion, Platinum will use its well-established media, influencer and celebrity relationships to further establish the retailer as the definitive dressing portal for the modern woman.